Question

Different branding strategies adopted by nestle after maggi crisis

Answer 1

Answer:

Maggi noodle is one of the popular products of Nestle India and it was banned by the Indian Government few years back because Maggi was tested in the Lucknow Government Laboratory and scientists found some harmful elements in Maggi.

But Nestle adopted some new marketing strategies to rebuild their brand in Indian Market and they have re-launched their products with clean certificates.

Plus, they have adopted some other marketing policies such as better communication with customers and conducting market survey, advertise with the common people and build the trust with commitment.