Differentiate between attitude and intention. Discuss Rosenberg’s theory of attitude change. (15 marks answer)
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attitude is that which does not change but intention will change from time to time
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Attitudes are the thing which attached with beliefs and behaviors towards a particular person or things . Attitude of a person depends on his/her mood or the behaviour of the opposite person .
Change of attitude in a person may be possible, though dynamic and perceptional elements which tend to be mingled with each other .
Now The Affective-cognitive theory mainly represents the relationship between attitudes and beliefs . It was founded by Rosenberg, in the year 1956 .
This theory provides the instabilities
which occurs between related beliefs,knowledge and assessment of an particular object or an issue or incident .
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