Differentiate between marketing and selling on the basis of ‘focus’.
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Selling focuses on the seller needs whereas marketing concentrates on the needs of the buyer. Selling is the modern version of Exchange under the barter system. When the focus is onselling, the company management thinks that after production of the product has been completed.
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Answer:
In marketing, consumer demand drives supply. Contrarily, the idea of selling solely emphasises the needs of the seller.
Explanation:
The distinction between selling and marketing:
- Selling is the process of earning income in return for offering a consumer a good or service. In order to build brand awareness, keep customers, and boost revenue, marketing is a crucial activity.
- The major distinction between personal selling and direct marketing is that personal selling involves a salesperson trying to convince customers to purchase a product, whereas direct marketing involves selling goods or services directly to consumers rather than through retailers.
- The activities a company engages in to acquire and dispense goods and services while maintaining consumer satisfaction are referred to as marketing. When selling, the seller only concentrates on moving the item. Customer demands are the core emphasis of marketing.
Thus, simply put, marketing is raising potential clients' awareness of your business and brand. Selling involves generating income from that audience.
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