Differentiate between product standardization and adaptation in international marketing
Answers
Explanation:
Adaptation vs. Standardization
They both represent a way of selling products overseas. As pointed out, adaptation involves modifying a product so as to meet the local requirements and customs. ... Adaptions also demand the use of different marketing and selling strategies in the foreign market.
product standardization and adaptation in international marketing
Explanation:
Adaptation:
1) Application in Marketing Means : It is supported by strong market variety especially by market individualism and market uniqueness.
2) Characteristics : A product is differential from competitor’s product and further the products produced by particular company.
3) Need:Satisfy a particular need of buyer.
Standardisation:
1) Application in Marketing Means :Companies should apply the four basic marketing instruments in the same way world wide and ignore national specialties in individuals markets.
2) Characteristics :A standard product does not need to have all the characteristics of the other products buyer requires.
3) Need:Satisfy the heterogeneous needs of the buyer.
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