Differentiate between Publicity and Advertising.
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Advertising is what a company says about its own product, but Publicity is what others says about a product. ... Advertising is under the control of the company which is just opposite in the case of publicity. Advertising repeatedly occurs to grab the attention of the customers while Publicity is done only one-time act.
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Advertising is a sponsored promotion done for the purpose of selling the product, whereas publicity is a free activity aiming at spreading information or news. When advertising is a strategy belonging to the promotion mix, publicity can be seen as a part of public relations.
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