Question

Differentiate between vertical marketing system and conventional marketing system. Which one is more important nowadays? Explain with suitable examples.​

Answer 1

Answer:

Vertical Marketing System:-

A vertical marketing system is a form of cooperation between multiple levels of a distribution channel. The members work together to promote efficiency and economies of scale in the way products are promoted to customers, credit is provided to customers, and products are inspected and delivered to customers.

Conventional Marketing System:

The conventional distribution channel is the most common distribution channel. It comprises of a producer, wholesalers and retailers, all acting independently. Hence, having coordination between these three becomes the major challenge for such a system.

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