Question

Differentiate concentric and conglomerate diversification with real world examples.expalin in detail​

Answer 1

Answer:

Concentric diversification refers to that diversification in which a company goes into a new business which is closely related to the current buisness or in simple words company develops products and services which are closely related with current core products or services of the company whereas conglomerate.

Explanation:

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Answer 2

Concentric diversification involves adding similar products or services to the existing business. For example, when a computer company that primarily produces desktop computers starts manufacturing laptops, it is pursuing a concentric diversification strategy.

Conglomerate diversification involves adding new products or services that are significantly unrelated and with no technological or commercial similarities.

For example, if a computer company decides to produce notebooks, the company is pursuing a conglomerate diversification strategy.

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