Question

Direct marketing efforts have an excellent chance of favorably influencing target customers attitude because

Answer 1

Answer:

Direct marketing efforts have an excellent chance of favourably influencing target consumers attitude, because the products & services offered and the promotional messages conveyed are very carefully designed to address the individual segment's needs & concerns & thus, are able to achieve a higher 23 Page 13 “hit rate

Explanation:

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Answer 2

Explanation:

Direct marketing efforts have an excellent chance of favourably influencing target consumers attitude, because the products & services offered and the promotional messages conveyed are very carefully designed to address the individual segment's needs & concerns & thus, are able to achieve a higher 23 Page 13