Disadvantages of aggregate data in data mining
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The concerns about the personal privacy have been increasing enormously recently especially when the internet is booming with social networks, e-commerce, forums, blogs…. Because of privacy issues, people are afraid of their personal information is collected and used in an unethical way that potentially causing them a lot of troubles. Businesses collect information about their customers in many ways for understanding their purchasing behaviors trends. However businesses don’t last forever, some days they may be acquired by other or gone. At this time, the personal information they own probably is sold to other or leak.
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