Question

Discuss in detail the concept of consumer segmentation and the types of segmentation. Why is consumer segmentation essential for a SERM strategy? Choose any two sports, entertainment, or recreation brands and differentiate between their consumer segments. Describe the consumer segments targeted by each of the SER brands.

Answer 1

• Discuss in detail the concept of consumer segmentation and the types of segmentation. Why is consumer segmentation essential for a SERM strategy? Choose any two sports, entertainment, or recreation brands and differentiate between their consumer segments. Describe the consumer segments targeted by each of the SER brands