Question

Discuss internet as medium of marketing communication for rural market

Answer 1

The Internet offers a startling set of advantages as a marketing medium. Technology advances, consumer familiarity and vendor innovation will inevitably drive both marketing programs and customer interaction to center on the Internet. Marketers need to begin now an active exploration of their key initiatives in light of where and how to apply the Internet's power.

The Internet is already an important, and perhaps transformational, marketing medium for business-to-business and business-to-consumer markets.