Question

Discuss post purchase behavior of customer with examples.

Answer 1

Post purchase Behaviour of consumer

Post purchase behaviour in Consumer Buying process. Post-purchase behavior is the reaction of the consumer, it gives an idea of his likes and dislikes, preferences and attitudes and satisfaction towards the product. ... Purchase is the means, and post purchase is the end.

Answer 2

Post purchase behaviour in Consumer Buying process. Post-purchase behavior is the reaction of the consumer, it gives an idea of his likes and dislikes, preferences and attitudes and satisfaction towards the product. It indicates whether or not the purchase motives have been achieved.