Discuss the 3 new elements or Ps of the marketing mix
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this elements are product price place promise people process and physical
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The marketing mix is the tactical or operational part of a marketing plan. The marketing mix is also called the 4Ps and the 7Ps. The 4Ps are price, place, product and promotion. The services marketing mix is also called the 7Ps and includes the addition of process, people and physical evidence.
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