Discuss the appropriate customer segments that village volvo should target and it's positioning strategy to reach out to these target segments
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At present, Village Volvo has no provision for ‘alternate transportation’ for the customers. A ‘shuttle service’ two or three times a day is also being considered, as the owners feel that their suburban location may deter some clients. A waiting room is also available with a television set, comfortable chairs, vending machines for tea / coffee and soft drinks, magazines and newspapers etc. This facility is almost exclusively used by clients who come during the ‘drop-in’ hours for quick routine jobs such as tune-ups etc.
The owner mechanics do no repairs between 7 and 8 am and 5 and 6 pm because these are ‘heavy customer contact’ hours. As repairs are done, the owner mechanic make note of any other problem that might need attention in the future. This is recorded in the CCVD for future use. This is also intimated to the customer, may be in the form of a ‘reminder’ postcard sent to them.
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The owner mechanics do no repairs between 7 and 8 am and 5 and 6 pm because these are ‘heavy customer contact’ hours. As repairs are done, the owner mechanic make note of any other problem that might need attention in the future. This is recorded in the CCVD for future use. This is also intimated to the customer, may be in the form of a ‘reminder’ postcard sent to them.
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