Discuss the factors affecting product promotion
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Main factors influencing promotion mix has been briefly discussed as under:
Type of Product: ...Use of Product: ...Complexity of Product: ...Purchase Quantity and Frequency: ...Fund Available for Market Promotion: ...Type of Market: ...Size of Market: ...Stage of Product Life Cycle:
Type of Product: ...Use of Product: ...Complexity of Product: ...Purchase Quantity and Frequency: ...Fund Available for Market Promotion: ...Type of Market: ...Size of Market: ...Stage of Product Life Cycle:
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