Discuss the investment and confluence theory of creativity in psychology
Answers
Answer:
Explanation:
There are different theories to understand or explain creativity. Professor Sternberg1 proposed two methods of creativity of which The Investment Theory of Creativity was initially proposed in 1991. He built it upon the work of Paul Torrance.2
Sternberg drew a parallel between market investment and being creative. The theory claims that creativity can be developed — it is not necessarily linked to genetics. He believes that creative people can look for ideas that are less costly and then sell it when it is selling at a high price, thus making a profit and moving onto the next investment. They are capable of taking risk, they cultivate new ideas and protect it when others may not be willing to buy it. They are not led by the public but instead make a decision to invest in unique ideas. This may also bring us to the conclusion that the limitations of such creative people is not a result of expectations imposed by the society but the thought process of the person herself!3