discuss the merits and demerits of visual communication?
Answers
Answer:
MERITS
Explanation:
Emphasizes oral communication
There are several benefits of visual communication. Technology has allowed us to use visual aids in delivering important messages for business enterprises. Visual communication helps in emphasizing oral communication. When an individual is explaining something that the business offers, it is always vital to use demonstrations for better understanding. Visual aids come in handy for such situations. When an individual is reading about the portfolio of an organization, visual aids can help in explaining key features of the organization. Moreover, visual communication is more appealing as compared to oral communication.
DISADVANTAGE
Costly
One of the main disadvantages is that it is costly. As compared to other modes of communication, visual communication is more costly. The process of coming up with a video, chart, diagram or map is expensive, and it requires the involvement of different stakeholders in the organization. In addition, the mode and area of the display are expensive. Hiring a television station, newspaper or magazine at times can be costly. It is such reasons why only large companies tend to use this mode of communication.
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