Discussion on an important topic of public interest *
Communication
Debate
Speaking skill
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- To get a social license to operate, organizations will declare that they meet some kind of ‘public interest’.
- The latter notion is communicatively constructed through negotiations where public relations plays an important role.
- The paper analyzes 58 qualitative interviews with public relations practitioners and lobbyists.
- The versatility and dynamic aspect of ‘the public interest’ as a tool to create a social license to operate is demonstrated.
- First and foremost, the organizations refer to positive economic consequences for society and often they conflate their core activity with the public interest.
Explanation:
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