distinguish between brand value and social value
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Brand equity refers to a valuepremium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brandequity for their products by making them memorable, easily recognizable, and superior in quality and reliability.
Social Value refers to wider financial and non-financial impacts of programmes, organisations and interventions, including the wellbeing of individuals and communities, socialcapital and the environment.
Social Value refers to wider financial and non-financial impacts of programmes, organisations and interventions, including the wellbeing of individuals and communities, socialcapital and the environment.
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Brand valueSocial valuea. Brand value is a term used to refer goods and services which are associated with a particular name, sign which so is popular among the consumers.It refers to the values guiding and determining our social structures and processes.b. Consumers prefer to buy products with high band value because, of their popularity, it is also believed to be of high quality and are also associated with status symbol.Advertisements impacts our social value, it influences our thinking about ourselves as well as that of others. They create values and make people conscious about their identity.
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