Distinguish between direct exporting and indirect exporting
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Direct Exporting
Indirect Exporting
1. Meaning:
Export marketing is undertaken directly by the manufacturer.
The manufacturer exporter exports the goods through intermediaries.
2. First Hand information:
The manufacturer exporter can get first hand information on the importer’s requirement.
The manufacturer exporter may not get first hand information as he has to depend on intermediaries.
3. Control:
The exporter can exercise direct control over packaging, pricing, promotion, after sale service, etc.
The manufacturer may not be able to exercise direct control over packaging, pricing, promotion, etc.
Indirect Exporting
1. Meaning:
Export marketing is undertaken directly by the manufacturer.
The manufacturer exporter exports the goods through intermediaries.
2. First Hand information:
The manufacturer exporter can get first hand information on the importer’s requirement.
The manufacturer exporter may not get first hand information as he has to depend on intermediaries.
3. Control:
The exporter can exercise direct control over packaging, pricing, promotion, after sale service, etc.
The manufacturer may not be able to exercise direct control over packaging, pricing, promotion, etc.
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