Distinguish between domestic and international marketing logistics and enumerate the recent developments in international logistics that have made it an important aspect of corporate strategy.
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Answer:
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Explanation:
Domestic logistics is the distribution of goods within a country, while international logistics is the distribution of goods beyond the country boundaries. Managing logistics domestically is very different from managing logistics internationally because of the much narrower geographic scope in a domestic operation. Let us now compare the different aspects of both domestic and international logistics.
Management
Domestic logistics companies have a single logistics manager to supervise and manage all sides of planning and execution related to the movement of goods. On the other hand, international logistics will have a corporate logistics manager who will coordinate logistics activities with other managers. This will require clear plans on execution and distribution processes, and may lead to challenges in decision making.
Transportation
Domestic logistics can utilize a variety of transportation options for moving goods, out of which road transport is the most common preference. Road transport in itself also provides a variety of options. With international logistics, you have limited transportation options – some would require only rail while others would require only flight or sea transport. International logistics may also involve using multiple transportation alternatives for a single transaction.
Costs involved
In both domestic and international logistics, you have to consider the costs involved with store facilities, transportation, workers and technology. But, in international logistics, there are some additional costs to be considered too which include tariffs, government taxes, fees and currency exchange fluctuations.
Supply chain relationships
In order to build relationships between businesses or between a business and the customers, trust is the most important factor, which decides on the nature of the relationship. It gets easier to build trustworthy relationships domestically but, in international cases, different country regulations, geography and economic roadblocks present more challenges in building reliable relationships.
How to handle any type of logistics?
Companies have a greater threat of competition with the growing number of names in the industry. This is why they always need to keep an eye on what their competitors are doing. There are lots of tactics required in order to achieve success, which include technology, visibility and flexibility. Technology is upgrading day-by-day, thus companies have to keep up with the latest trends. Visibility means identifying where the goods are. This is very critical to be able to manage the supply chain efficiently and reduce the risk of delays. Flexibility means that the companies need to integrate alternate locations to switch destinations in order to get the goods to their ultimate destination within the planned time.