Question

Distinguish between international marketing and global marketing

Answer 1

International marketing means thatmarketing decisions are made in the individual countries, with staff who is the most knowledgeable about the target markets. Global marketingviews the whole world as one, and creates products that will only require weeks to fit into any regional marketplace.

Answer 2

International marketing means that marketing decisions are made in the individual countries, with staff who is the most knowledgeable about the target markets. Global marketing views the whole world as one, and creates products that will only require weeks to fit into any regional marketplace.