Question

Distinguish between interpersonal and intrapersonal communication in marketing

Answer 1

Intrapersonal communication is the communication that occurs within an individual. An individual uses this type of communication for various purposes such as analyzing situations, clarifying concepts, and reflecting upon phenomena. There are three elements that govern intrapersonal communication, namely self-concept, perception and expectation. An individual employs certain methods to communicate within themselves and these are internal discourse where thinking, concentration and analyzing occur, solo vocal communication which involves speaking out aloud to oneself, and solo written communication that encompasses writing not intended for others.