Question

Distinguish between the product concept and production concept of marketing.

Answer 1

SOLUTION :

Difference between a product concept and production concept of marketing :  

Product concept :  

• Nature of product : Innovative and unique.

• Situation : It is followed for the customer who look for quality in products.

• Price : It is followed in case of expensive products.

 

Production cost :  

• Nature of product : Daily need products.

• Situation : It is followed for customers who don't bother for price.

• Price : It is followed in case of  inexpensive products.

HOPE THIS ANSWER WILL HELP YOU…

Answer 2

NANBA

 The production concept is the most operations-oriented than any of the other marketing concepts on this list. It speaks to the human truth that we prefer products that are easily available and inexpensive. This concept was founded during the production era of early Capitalism in the mid-1950s.