drew is selling math textbooks and using cost-per-click (cpc) bidding for his campaign. what’s the final cost each time his ad is clicked?
Answers
To explain your question, I will take the example of Google adwords. When you sell math textbooks, you will have to start finding relevant keywords to obtain a click. Now, take few keywords here –
a) Math textbooks
b) Best math books
c) Best mathematics guide
Each of these keywords carries a bidding price. The demand decides the bidding cost. For instance, the top bidding price is $1, then when the search results are screened, advertisements with the highest bid price is at the top.
You can choose your own price range, but if your price is too low, your ad will probably never be shown. Final cost is in your hands. However, if the budget permits, bid for the top price, then your ad will be shown frequently, paving for a click, and possibly a sale of the math text book.
Is a Google Ads Search exam question. The correct answer is:
The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
Source and explanation: certificationanswers.com/en/drew-is-selling-math-textbooks-and-using-cost-per-click-cpc-bidding-for-his-campaign-whats-the-final-cost-each-time-his-ad-is-clicked/