Question

Economics

For a small independent retailer of your choice you are required to develop the following elements of an integrated communications plan with the aim of increasing sales. You should produce a report for the Senior Management Team (SMT) to include the following

:Overview of the organisation including products offered & competitors.

Clear identification of the target market for this plan

A minimum of TWOSMART communications objectives

The proposed communications methods to achieve the objectives –online and offline. Including a justification of why they have been chosen

.Recommended approach to setting the budget

Tools/methods that will be used to measure the effectiveness of the marketing communication plan.​

Answer 1

Answer:

For a small independent retailer of your choice you are required to develop the following elements of an integrated communications plan with the aim of increasing sales. You should produce a report for the Senior Management Team (SMT) to include the following