Effects of mass media on individual society and culture-basic issues
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Heya frnd,
Mass media, over the years, has had a profound effect on American society, on its
culture, and on the individuals exposed to the media. Mass media is a form of socialization, having a long-term effect on each member of American society. While mass media targets the individual in short-term intervals, the overall influence on them has been established as the consumer moves from one impressionable age category to another. The long or short- term effects of mass media are separate and distinct when its role in America is evaluated. Mass media effects people differently because of varied amounts of exposure and formats.One of the most shocking and ridiculous examples of mass media’s manipulating audiences to react irrationally in a brief period of time was the radio show Mercury Theater of the Air. The broadcast was only a radio play, a clever adaptation of H.G. Wells’s science fiction novel War of the Worlds. But it was so realistically presented in a newscast format that the many listeners who turned in late missed the information that it was only a play. They thought that Martian monsters were taking over (DeFleur and Dennis, 545). This is a perfect example of how an impressionable public can overreact in a brief period of time to a believed “news” broadcast, because America considered the media to be honest. While the illogical response was short-term, the public was not only entirely embarrassed, but also completely angry about the media abusing the public’s trust for ratings. This event was one of the contributing reasons which has led the public to distrust and lose interest in the media productions. Examples with this kind of distrusting reaction have contributed to a long-term response, in which audiences have ignored these programs.
Media effects are measurable effects that result from media influence, or a media message. Whether that media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics. These effects can be positive or negative, abrupt or gradual, short-term or long-lasting. Not all effects result in change: some media messages reinforce an existing belief. Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects.
Hope it helps you frnd...
#@radhya
Mass media, over the years, has had a profound effect on American society, on its
culture, and on the individuals exposed to the media. Mass media is a form of socialization, having a long-term effect on each member of American society. While mass media targets the individual in short-term intervals, the overall influence on them has been established as the consumer moves from one impressionable age category to another. The long or short- term effects of mass media are separate and distinct when its role in America is evaluated. Mass media effects people differently because of varied amounts of exposure and formats.One of the most shocking and ridiculous examples of mass media’s manipulating audiences to react irrationally in a brief period of time was the radio show Mercury Theater of the Air. The broadcast was only a radio play, a clever adaptation of H.G. Wells’s science fiction novel War of the Worlds. But it was so realistically presented in a newscast format that the many listeners who turned in late missed the information that it was only a play. They thought that Martian monsters were taking over (DeFleur and Dennis, 545). This is a perfect example of how an impressionable public can overreact in a brief period of time to a believed “news” broadcast, because America considered the media to be honest. While the illogical response was short-term, the public was not only entirely embarrassed, but also completely angry about the media abusing the public’s trust for ratings. This event was one of the contributing reasons which has led the public to distrust and lose interest in the media productions. Examples with this kind of distrusting reaction have contributed to a long-term response, in which audiences have ignored these programs.
Media effects are measurable effects that result from media influence, or a media message. Whether that media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics. These effects can be positive or negative, abrupt or gradual, short-term or long-lasting. Not all effects result in change: some media messages reinforce an existing belief. Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects.
Hope it helps you frnd...
#@radhya
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