Question

Elaborate engel blackwell kolark of decision making

Answer 1

Answer:

This model talks of consumer behaviour as a decision making process in the form of four steps (activities) and other related variables which occur over a period of time.  The Engel- Kollat -Blackwell model is essentially a conscious problem solving and learning model of consumer behavior.

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Answer 2

Explanation:

The Engel Kollat Blackwell Model of Consumer Behavior was created to describe the increasing, fast-growing body of knowledge concerning consumer behavior. Information Processing Stage: This stage consists of the consumer's exposure, attention, perception, acceptance, and retention of incoming information.