(English Question)
(Kindly Answer Professionally)
Write a letter introducing your company to a prospective customer.
Include in it:
- The services/products your company offers.
- Suggest that you could make a presentation about your company at a date and time convenient to your customer.
(10 Marks)
Answers
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CAREERSBUSINESS COMMUNICATIONBUSINESS WRITINGHOW TO INTRODUCE YOUR BUSINESS IN A LETTER
HOW TO INTRODUCE YOUR BUSINESS IN A LETTER
An introductory business letter is supposed to make a good impression with a potential customer (called a prospect). Writing a letter to introduce your business to someone involves shifting the focus to your correspondent, engaging his or her interest, and launching a conversation, rather than a lecture:
Start with a bang. Open with a sentence that grabs interest and establishes a reason to keep reading.
Introduce yourself in terms that matter to the person to whom you’re writing. If you can, refer to a previous meeting or mutual acquaintance.
Tell the prospect what you can do for him or her. Explain your offering by conveying benefits that the prospect can count on, rather than simply reciting a list of the features involved.
Keep your letter short. Keep sentences short. Keep paragraphs short. And limit the length to a single page.
Make a clear point. Maybe you just want to say thanks. Maybe you want to tell the person that you’ll be calling next week. Maybe you want to set an appointment. Or maybe you want to announce a good deal.
Edit and proofread. Delete as many I’s as you can. Then read the letter for accuracy, double checking that you’ve spelled the recipient’s name and address perfectly.
Sign your letter. Amidst all the junk mail, a personally worded letter with an original signature on good stationery can make a great impression.
From,
_______________
_______________
_______________
Date:___________( on which the letter was written)
To,
________________
________________
________________
Subject: Company Introduction Letter.
Dear Mr./Mrs./Ms.______________
I_________________( name of the sender) am writing this letter from________________(name of company) regarding our company that has made a new entry in the Indian Market. I am writing this letter in order to introduce our company to you and educate you on the many services provided by us. Our services include, ________________(mention the specifics)
Also, as we both are in the same field of work we can discuss how to go about manufacturing _______________.
Please, find enclosed a detailed list of all our products, their prices, and other relevant data, for your convenience.
Awaiting your reply for the same.
Thanking you,
Yours truly,
_______________.(Name and signature of the sender).
_________________(Name of the company)
Dear Sir or Madam,
I am writing to introduce our company World Choice Education and establish a
relationship with you and your college.
World Choice Education is a UK based limited company which has recruited the best
experienced agents and is run by two experienced directors who have established
themselves in the UK education market working with many top universities and language
schools.
All of our staff have come from either working independently as agents or worked for other
agencies in the UK or elsewhere in the world and now work under the umbrella of World
Choice Education only.
The core of our business is to introduce international students to the UK and other
worldwide destinations which include, the USA, Australia, New Zealand, Canada and China
to study at a University or a Language School.
We currently work in the following countries, and have staff who divide their time between
these countries and our UK office.
Europe
Middle East
South America
China
Philippines