Enumerate the differences between selling and marketing concepts.
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Difference Between Marketing And Selling
Distinguish between the marketing concept and the selling concept.
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Quick Answer
The selling concept strives to turn products into cash for the business, while the marketing concept strives to meet customer needs through the product itself.
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THETALL | CERTIFIED EDUCATOR
The marketing concept asserts that businesses are required to focus on the consumers' needs and wants so they can offer products or services that will satisfy these needs better than the competition. The marketing concept brings to the fore the principle of competitive advantage and superior offerings. This concept was developed because with time, consumers grew to be more discerning and selective about their purchase decisions. In this regard businesses invested in strategies that would provide them with information about what the consumer needs prior to product development.
The selling concept, on the other hand, asserts that consumers need to be influenced in order to buy the products on offer through promotional campaigns. The focus of this concept is directed towards turning products into cash for the business.
In summary, the differences between the two are;
The selling concept focuses on the needs of the seller while the marketing concept focuses on the needs of the buyer
The selling concept works to turn products into cash while the marketing concept works to satisfy the customers' needs through the product
In the selling concept, competition is predominantly centered on sales while in the marketing concept the competition is centered on consumer satisfaction
NANBA
⇒The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success.
⇒The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.