Question

ERCISES
1. What do you understand by the word brand? List two
reasons why building brands is central to advertising
2. Choose
use two of your favourite print advertisements. Now,
at each of these and answer the following questions
in these​

Answer 1

Answer:

q1: Brand means stamping a product with a particular name or sign in order to differentiate it from other products in the market. Two reasons why building brandis central advertising: (i) It creates a positive image of the product in the eyes of the consumer and compel them to buy it.

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Answer 2

Answer:

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