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Explanation:
After reading this article you will learn about:- 1. Definition of Quality 2. Quality Characteristics 3. Costs 4. Impact of Poor Quality 5. Importance 6. Management.
Generally, it can be said that product is of satisfactory quality, if it satisfiers the consumers/user. The consumer will buy a product or service only if it suits his requirements.
Therefore, consumers’ requirements are first assessed by marketing department and then the quality decision is taken on the basis of the information collected. Although we have described the virtues of quality one basic question needs be answered: What is quality and who decided what quality?
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