Essay on advertising and its impact on society
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The advertising has deep impact into the minds of the viewers especially among the children. Hence the ad makers must be aware of the social consequences of the ads.
For example, some advertisements like Mountain Dew show daring stunt actions where the statutory warning is either not written or written in very small illegible fonts. The kids getting motivated by seeing this ad may rehearse then same action with dire consequences. Some other ads unnecessarily use female models and sexually explicit scenes like Euro briefs or Aristocrat apple juice ads, which create unhealthy impression among the minors.
Some advertisements show precocious children advising their parents on various issues. Consider Chabaaza ad where a little boy peers into the tonsil and epiglottis of a man until he (the child) is so pleased with what he finds that he suggests that the man give his Chabaaza to his father too. Just visualising this scene in your home; doesn’t it seem irritating to you? Or consider Fair & Lovely cream ad produced by Lowe, where the parents are worried about their dark skinned girl and express their frustration of having a son to take care of them.
The girl eventually gains fair complexion by using the cream and becomes professionally successful. Don’t you think this ad so rudely used the agony of dark complexion and gender biases? Hence, the ad agencies must be more careful and conscious of the ads they make. We can discuss two more such examples, the first of which had to be withdrawn and in second case, ASCI directed to modify the ad.
For example, some advertisements like Mountain Dew show daring stunt actions where the statutory warning is either not written or written in very small illegible fonts. The kids getting motivated by seeing this ad may rehearse then same action with dire consequences. Some other ads unnecessarily use female models and sexually explicit scenes like Euro briefs or Aristocrat apple juice ads, which create unhealthy impression among the minors.
Some advertisements show precocious children advising their parents on various issues. Consider Chabaaza ad where a little boy peers into the tonsil and epiglottis of a man until he (the child) is so pleased with what he finds that he suggests that the man give his Chabaaza to his father too. Just visualising this scene in your home; doesn’t it seem irritating to you? Or consider Fair & Lovely cream ad produced by Lowe, where the parents are worried about their dark skinned girl and express their frustration of having a son to take care of them.
The girl eventually gains fair complexion by using the cream and becomes professionally successful. Don’t you think this ad so rudely used the agony of dark complexion and gender biases? Hence, the ad agencies must be more careful and conscious of the ads they make. We can discuss two more such examples, the first of which had to be withdrawn and in second case, ASCI directed to modify the ad.
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