essay on AMUL industry
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Answer:
Amul is an company of liquid and solid products such as milk,snacks and all.it is recently trending company in india.
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Answer:
Amul is an Indian cooperative dairy company, based at Anand in the state of Gujarat Formed in 1956, it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk producers in Gujarat.
Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.
Amul was spearheaded by Tribhuvandas Patel under the guidance of Sardar Vallabhbhai Patel. As a result, Kaira District Milk Union Limited was born in 1946. Tribhuvandas became the founding chairman of the organization and led it until his death. He hired Dr. Verghese Kurien in 1949. He convinced Dr. Kurien to stay and help with the mission.
Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is credited with the success of Amul's marketing.Amul has ventured into markets overseas.
Amul cooperative registered on 19 December 1946 as a response to the exploitation of marginal milk producers by traders or agents of the only existing dairy, the Polson dairy, in the small city distances to deliver milk, often went sour in summer, to Polson. The prices of milk were arbitrarily determined. The government had given monopoly rights to Polson to collect milk from Kaira and supply it to Mumbai city.