Question

essay on effects of advertisment on young genretiom

Answer 1

Advertising Affect On Young Children


Advertising is meant to influence the minds of the target group that should ultimately result in a sale for the client. However, sometimes, it can raise many questions when targeted for children. On an average the advertising industry spends $12 billion per year on ads targeted to children, bombarding young audiences with persuasive messages through media such as television or internet (Dittman). Now, children are reckoned to be a major ‘buying force’ by advertiser, which has both positive and negative effects to society.
Advertisements are made to get people to buy the product they are displaying and for other people to notice the company or product being displayed. The first prime motive of advertising is to attract attention. With children, the messages need to be conveyed in a different manner. Goods are particularly packaged in order to appeal to the younger generation. Children today, are more specific about their needs and wants. (Lad)
Everyday, on an average a person sees 3,000-5,000 advertisements a day (Pomerinkle, 406). Those advertisements are seen on shirts, sneakers, magazines, newspapers, bumper stickers, billboards, movies, taxi cabs, people, or even you yourself can be a walking advertisement. The best way to persuade the consumer to stick to the product of the particular brand, when numerous choices are provided to him/her in the market, is attractive advertisement. Brand name such as Abercrombie, Hollister, and American Eagle, always appear on billboards with the right appealing advertisement so that children would want to buy it. Brands depends on the image- the image they promote and the image thee consumer believes they will project (Rushkoff 353). For many teens can announce membership in a particular group, value systems, personality and personal style (Rushkoff 353). If a child doesn’t have a certain style to fit in a social group or is wearing an “unpopular shirt”, sometimes he or she isn’t expected into that group based just on their apparel.