essay on positive and negative of advertising in british india. Either on positive or on negative impact Word limit: 150-200words for each (positive as well as negative)
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Answer:
1. Positive Impacts
Some of the positive effects of advertising on children are:
They can be a source of information. Certain advertisements, especially public service announcements present innovations and technological milestones that can offer a good learning opportunity to the child. Moreover, they also educate the child about new products on the market.
Healthy food choices advertised the right way can also prompt the child to opt for a more balanced diet.
Certain advertisements – those for hygiene products, for example – can help inculcate good habits in the child.
Advertisements may also have motivating content that can encourage children to choose a profession or chase a specific dream. They can help them develop a passion for the same and work towards it from a young age.
Advertisements that present other children of a similar age engaging in activities like helping out in the house or saving can influence kids to do the same.
Certain advertisements that carry content relevant to social change can help promote empathy and a sense of duty towards the community in children.
Environmental protection advertisements also call the attention of children towards the problem and can encourage them to be a part of the solution.
Cautionary advertisements that reveal the consequences of alcohol and smoking can help children understand the risks associated, and urge them to stay clear of such products.
Positive Impacts of Advertising in Kids
2. Negative Impacts
While there are a few positive influences of advertisements, they indeed fail to outweigh the negatives. Some of the adverse effects of advertising on children are:
Persuasion to purchase a product they like can be a real problem. As advertisers direct their marketing strategies towards children, the parents may have a stubborn child on their hands demanding that they buy a specific product for him.
The message of the advertisement may be interpreted the wrong way and children may focus mainly on the negatives rather than the positives.
Certain advertisements portray stunts that can be very dangerous. Although they do come with a statutory warning, it may often be ignored, and kids may attempt to imitate these stunts.
Every manufacturer wants a recurring business, which leads them to create flashy advertisements. The result of this is the development of an impulse buying habit in children.
False imaging is another issue with advertisements that present things or events in an unrealistic manner and children tend to fall for it.
Advertisements may also develop a materialistic idea of the world in the children. When their innocent minds are regularly being exposed to content which portrays that having the best things is necessary for a comfortable life, it may make children give undue importance to material wealth.
Brand consciousness and an affinity towards expensive branded items can be developed. This may make them shun inexpensive things that serve the same purpose.
A large portion of the food items advertised is junk food and are very visually appealing. These can influence the eating habits of the child and promote an unhealthy lifestyle.
Advertisements can also be a leading factor in influencing the choice of toys, clothes or luxuries of a child.
Children may also tend to have lower self-esteem if they believe themselves to be inferior for not owning the various products that are advertised, especially if their friends possess these items.
The sexual objectification of women in some advertisements is a cause for concern, as children grow up to think that this is the norm.
As many adverts have successfully managed to blur the line between real and reel life, children tend to believe the facade and lose touch with reality.
Certain advertisements are known to use comparative visuals, which ultimately mock a person using a different product. This can instil the concept of inferior and superior in children as they start to compare themselves with others.
The visual portrayal of certain inappropriate acts in the adverts like lying or cheating can make a vulnerable child believe that the behaviour is acceptable.