essay on "role of advertisement in our lives"
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Answer:
Advertising is the paid promotion that uses strategy and messaging about the benefits of a product or service to influence a target audience's attitudes and/or behaviors. ... Although many consumers find them annoying, advertisements play a prominent role in shaping opinions about everything from products to politics.
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1.Introduction
These days advertising is Wherever you live in the world, whether it is Europe, America or Australia ,even you live in rural city you will see advertising. You can see advertising in several ways such as: newspaper , radio ,TV and billboard which puts up along the roadside,so it is ubiquitous and virtually unavoidable for the average consumer.
Despite the fact that advertising is an effective tool for the business along with its being an important element of the modern age and a fast growing industry, the public image of advertising is still a matter of great concern. (O’Donohoe,1995).
Advertising is criticized for its presenting misleading information, promoting adverse values, fake claims, subliminal seduction messages and persuading people to buy things they no longer need (Katona, 1964; Pollay, 1986; Pollay and Mittal,1993). Again, this industry is blamed of spreading unsustainable consumption patterns around the world over and encouraging excessive consumption. All the foregoing aspects are apt to hinder its effectiveness as well as efficiency as a marketing tool (Beales et al., 1981; Calfee and Ringold, 1987; Pollay and Mittal, 1993; Wright, 1986). Therefore, it is critical of the advertising concerns to follow the public opinion advertising for its for reaching impact on the economy, cultural values and our health. (Wills and Ryans; 1982.)
2)Effect of advertising on culture
Culture is one of the significant aspects which is changed by seeing advertisement. Be for being of this part, it is essential to know what culture means that the way of life which includes beliefs, aesthetics and institutions of a civilization. This definition shows that culture is more effected by advertising, because images used in advertising are often idealized, they eventually set the standard which we in turn feel we must live up to.
firstable, The essential goal of advertising is to convince the consumer that he or she would have a better life if he/she used this advertised product. Of course they also tell us the only way we can reach the level of beauty, intelligence, or some other value is through the use of their product. For example, with the “Give your hair a Boost!” ad, it is obviously counting on the woman with gorgeous hair who fills up the entire ad and is used to make you wonder if your hair is good enough. (“Fruit Kicks”) The text in the ad is minimal and that which is there is very weak in arguing for this product’s superiority. The advertiser’s main hope is when you go to buy personal hygiene products, you will remember the beauty of the woman and the healthiness of her hair. (“Fruit Kicks”) They are confident their target audience will transfer feelings they get from this woman’s appearance toward the product and will end up purchasing it.
Secondly,advertisment affect on people daily progromm.for instance; if there is a sport that is getting a lot of attention by the media and gains popularity among your friends and society, you will more likely want to practice the sport and be cool with all your friends,so you will have fun with your friends and be more healthy because of the exercise you are doing.
Also,our spoken language is impacted by seeing advertising.for example, the language used in an advertisement, many times, is influenced by the new generations with new words that may have not existed ten years before. This example is a proof of the development of culture as well.
Indian example which shows us how advertising changing their Indian life.
As village politician Chandraprakash Dwivedi said “Now village girls want to dress like Rani Mukherjee in Bunty aur Babli — this within four weeks of the release of the film. ” Men want a hairstyle like “Radhe Bhayya ” in hit movie Tere Naam. Bindis. Many other aspects of culture have been sacrificed in favour of western influences. Folk music and travelling singers have given way to cassettes and compact discs.
Although information and communication links that television, cinema, radio and newspapers have brought about are a lot; it is undeniable that they have had a very strong impact on the masses who watch them. Culture and social structures have suffered, as have traditional art forms and methods of communication.