Question

eting
iscuss the five patterns
selection
OBJECTIVE QUESTIONS
1.
0)
Fill in the blanks with the correct option given in the bracket:
(a) When product performance is more than customer expectations, i (9)
results in
(customer delight, customer satisfaction, customer
dissatisfaction)
(b)
concept of marketing assumes that customers will prefer those
products which are aggressively promoted.
(Selling, Marketing, Societal)
(C)
concept of marketing starts with identifying customer wants
and ends
up
with the satisfaction of those wants.
(Marketing, Product, Production)
d)
concept of marketing aims at a balance between society's
welfare, customer satisfaction and company's profits.
(Societal, Selling, Production)
(s
(t​

Answer 1

(a) When product performance is more than customer expectations, results in - Customer Delight

(b) ____ concept of marketing assumes that customers will prefer those products which are aggressively promoted. - Selling concept

c) _____ concept of marketing starts with identifying customer wants and ends up with the satisfaction of those wants. - Marketing concept

d) _____ concept of marketing aims at a balance between society's welfare, customer satisfaction and company's profits. - Societal concept of marketing