example of consumer psychographic
Answers
Answer:
Psychographics are kind of like demographics. Psychographic information might be your buyer's habits, hobbies, spending habits and values. ... Demographic information includes gender, age, income, marital status – the dry facts.
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Answer:
Psychographics are kind of like demographics. Psychographic information might be your buyer's habits, hobbies, spending habits and values. Demographics explain “who” your buyer is, while psychographics explain “why” they buy. Demographic information includes gender, age, income, marital status – the dry facts.
You can only effectively reach your target audience when you understand both their demographics and psychographics. The combination of both sets of data starts to form your buyer persona – a detailed picture of the people you work with now, and would like to work with in the future.
Let’s create a very basic buyer persona based upon what we know about the ideal customer for a nutritional counselor. Here goes!
Explanation:
Demographic Profile:
Female
Aged 45-65
Married, with children
Dealing with issues of weight gain, diabetes, lack of energy or hormonal imbalance
Household income $100K+
Psychographic Profile:
Concerned with health and appearance
Wants a healthy lifestyle, but doesn’t have much time
Enjoys going online in the evenings, big fan of Pinterest
Tends to favor quality over economy
Finds fulfillment in her career and family
Values time with a small group of friends
Looking at the two lists above, it’s easy to see why you need both. Use demographics alone, and you have only a very hazy outline of your audience – you understand her challenges, but not where to find her and what really moves her to action. Psychographics gives you so much more insight!
There are many different ways to segment a market along psychographic dimensions, but the most popular are personality traits, lifecycle stage, interests, attitudes or beliefs, and activities. Marketers could also differentiate between groups of consumers based on their buying priorities, social class, income, and more.
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