executives at a small e-commerce company are debating google ads performance metrics. if the budget is unlimited as long as return on investment (roi) is positive, which recommendation best positions the company for maximum profit?
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Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
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By checking whether the performance campaigns are profitable for the company, they can then test the different target cost-per-acquisition (CPA) bids and see which increase provides them with maximum total profit.
Such target CPA bidding helps the company use their budget more efficiently.
As the investment and the share ratio is a must to see before joining the sector.
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