Expenditure on advertising is a social waste.' Do you agree? Discuss.
Answers
SOLUTION :
'Expenditure on advertising is a social waste.'
There are two types of arguments on the question of advertisement. Opponents criticize the role of advertisement whereas proponents see the advertising as valuable for customer as well as sellers.
The following points state the role of advertising :
Adds to costs :
Advertising increases the price of the commodity unnecessarily. It is also true that a good advertisement campaign keeps the existence of a product alive in the market. It help in generating more sales for the manufacture. It also helps in launching new products.
Undermine social values ;
Advertiser sometimes adopt objectionable practices . Advertising has a corrupting influence on young minds and encourages immorality and materialism. This is not complete true as advertising informs about the new products over existing products.
Confusion the buyer :
Advertising creates confusion in the minds of the people by providing them a number of products which makes their decision making difficult . On the other hand, it is also true that we all are rational mind customers and make a thorough search before we buy any product.
Encourages sale of inferior products :
Advertisement does not distinguish between good products and bad products and persuades people to buy inferior and dubious products. On the other hand , buying of product mainly depends upon the affordability of customer.
Some advertisements are in bad taste :
This statement is true a some of the advertisements are in bad taste and some are vulgar. It is also true that there are government agencies which keep with vigil on such advertisements and prohibit such advertisements.
Conclusion :
Advertising is not a social waste, if properly used and controlled. In the modern world of globalisation , it is difficult to sell the product without advertising.
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Answer:
- The opponents of advertising say that the expenditure on advertising is a social waste as it adds to the cost, multiplies the needs of the people and undermines social values. ... As a result, the per unit cost of production co as the total cost is divided by larger number of units.