Explain any three factures of business environment.
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Features of Business Environment
It covers factors and forces like customers, competitors, suppliers, government, and social, cultural, political, technological, and legal conditions. The business environment is dynamic, which means it keeps on changing. The changes in the business environment are unpredictable.
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Business Environment Types (External Micro and External Macro)
- Suppliers of Inputs:
- Customers:
- Marketing Intermediaries:
- Competitors:
- Publics:
- Economic Environment:
- Social and Cultural Environment:
- Political and Legal Environment:
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