Question

Explain consumerism different approach to consumerism

Answer 1

Answer:

Consumerism is defined as social force designed to protect consumer interests in the market place by organising consumer pressures on business. Consumerism challenges the very basis of the marketing concept.

consumerism is a policy of protecting and informing consumers through honesty in advertising and packaging, improved safety standards etc while consumer is one who, or that which, consumes.

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