explain four reasons for preferring primary datd
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Reliable as the researcher can replicate the procedure to check the results, as they know the procedure and how the data was collected and analysed
More up-to-date- data gathered from years previous is less likely to reliably answer the questions your data needs to address.
Primary data is directly taken from the population in question, one of the best types of data to collect for research methods like a survey for example.
sample size and allocation can be varied giving full scope to research
More up-to-date- data gathered from years previous is less likely to reliably answer the questions your data needs to address.
Primary data is directly taken from the population in question, one of the best types of data to collect for research methods like a survey for example.
sample size and allocation can be varied giving full scope to research
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