Question

Explain how a brand can be managed over time by using Brand Revitalization and Rebranding techniques. Support your answer with examples.

Answer 1

The Work Truck Show is back in Indianapolis in March and has a packed agenda for North America’s largest gathering of vocational trucks and equipment.

After welcoming a record crowd of 13,570 industry professionals to the 2018 edition of the Work Truck Show, the National Truck Equipment Association (NTEA), which produces the annual spectacle, is expanding the educational opportunities available.

The Work Truck Show 2019, featuring the first Manufacturer and Distributor Innovation Conference, and a new option to attend the Green Truck Summit and Fleet Technical Congress, is set for March 5-8 at the Indiana Convention Center in Indianapolis IN, the show’s home for the ninth consecutive year.