Question

Design a brand strategy for Body deodorant

Answer 1

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Here is your answer

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✔ “Fogg is a format innovation and is the only brand talking utility and value in an imagery driven category,” said Sunil Gadgil, Director – Marketing, NIVEA India.

✔ At number six position, NIVEA believes that NIVEA Men Deodorants have been successful in carving a space for itself by promising day long freshness.

✔ NIVEA has worked majorly with popular Bollywood personalities to communicate its proposition, on which Sunil Gadgil comments, “Working with known faces helps break the clutter and build brand values, which reflect NIVEA Men's positioning of “It Starts With You.”

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Thanks!! ✌

Answer 2

Answer:

Deodorants are neither antiseptic nor disinfectants. They only serve to mask a bad smell.