explain how does preference influence consumer's behaviour.
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Demographics such as age, culture, profession, age and background play major roles in forming consumers' interests and opinions. Social factors. A person's social groups affect how they shop. Their income, education level and social class influence their buying behaviors.
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- Family plays a significant role in shaping the buying behavior of a person. A person develops preferences from his childhood by watching family buy products and continues to buy the same products even when they grow up.
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