Explain how marketers used interactive tools as part of thier marketing strategies.
Answers
Explanation:
marketer will design an ad, purchase ad space, send the ad into the world and wait for the results to start showing up in the cash register. This one way conversation doesn't create a dialogue about a product, but simply relays a message for customers to accept or reject.
In this article...
What is Interactive Marketing?
Forms of Interactive Marketing
Who Employs Interactive Marketing?
How is an Interactive Marketing Plan Developed and Implemented?
Careers in Interactive Marketing
How Can a Degree in Marketing Help You Find a Job in Interactive Marketing?
For many companies, this kind of top down advertising is no longer effective. Customers now expect to be welcome and respected participants in the brands they love. They don’t want to be persuaded that something is worth buying; they want to contribute to making that brand better.
A survey conducted by ExpoTV.com found that 55% of respondents would prefer to have ongoing communications with the companies they buy from. That same survey found that 89% of respondents would feel more loyal to a company if they were invited to provide feedback.
In the past, engaging consumers in a conversation was difficult for marketers, requiring time and energy to seek out and survey potential customers. All of that changed with the advent of the Internet. Today, tools make it easier than ever for companies to solicit feedback, track customer behaviors, and tailor marketing and product offerings to their customer's wants. This communication leads to greater customer satisfaction and prolonged brand loyalty, allowing consumers to participate in a conversation about the favorite products.
Answer:
Strategizing for marketing requires sensitivity
to the external market environment, what
the organization ‘can do’ and the obtainment
of sustainable competitive advantages in the
market place. The development of marketing
strategies further involves the appreciation
of the linkages between marketingstrategy
formulation and its implementation, as well as
recognizing the role of customer satisfaction
and public image. Basic analytic skills to
comprehend, analyze markets and competition
aid in improving the effectiveness of marketing
strategy formulation. The programme attempts to
put together such an exposure.
Explanation:
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By lahari