Question

Explain how the activities and functions of NGOs create information for
masses.

Answer 1

Operational NGO's have to mobilize resources in the form of financial donations, materials, and volunteer labor in order to sustain their projects and programs.  This is a complex process, and these NGOs usually possess a headquarters bureaucracy and field staff.  Campaigning NGOs will carry out similar functions, but with a different balance between them.  Fundraising is still necessary, but on a smaller scale and serves the symbolic function of strengthening the donors' identification with the cause.  Persuading people to donate their time is more important; successful campaigning NGOs have the ability to mobilize large numbers of people for certain issues and events.