Explain how the market structure and demand differ for business markets compared to consumer markets.
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Business markets have fewer sellers and buyers in any market segment than do consumer markets. ... Customers in consumer markets initiate a direct demand with their purchases. The demand for business products or services depends on the level of activity that the buying organization can create in its own markets.
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Business markets have fewer sellers and buyers in any market segment than do consumer markets. ... Customers in consumer markets initiate a direct demand with their purchases. The demand for business products or services depends on the level of activity that the buying organization can create in its own markets.
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